Your customers want Wi-Fi, we all do.
Your business wants to boost sales, improve customer loyalty, and stand out from competitors.
By offering and promoting a fast, secure, and seamless connectivity at your business your customer will benefit from an enhanced experience, convenient connectivity, and improved satisfaction. Wi-Fi is a smart investment for your customers and your business.
Here are some consumer data points that shed light on the customers who want free Wi-Fi from your business:
- Demographics: According to a study by Accenture, customers who are most likely to seek out free Wi-Fi are millennials aged 18-24 (60%) and 25-34 (55%), followed by those aged 35-44 (43%) and 45-54 (33%).
- Reasons for Use: A survey by iPass found that the most common reasons customers use free Wi-Fi are to check email (81%), browse the web (74%), and use social media (62%). Many people use their smartphones and laptops to access the internet, and they expect to be able to do so while they are at a business. If a business does not offer free WiFi, customers may be less likely to come back.
- Purchase Decisions: A study by Device Atlas found that 75% of customers would choose one coffee shop over another based on the availability of free Wi-Fi. When people are looking for a place to go, they often check to see if there is free Wi-Fi available. If a business does not offer free Wi-Fi, it may miss out on potential customers.
- Importance of Speed: According to a survey by Weebly, 96% of customers consider fast and reliable Wi-Fi to be important, with 31% saying it is very important.
- Security Concerns: A study by Norton found that 58% of customers are concerned about the security of public Wi-Fi, with 43% saying they have been a victim of cybercrime while using public Wi-Fi.
Overall, these data points suggest that customers of all ages are more likely to seek out free Wi-Fi, and that they commonly use it for basic internet activities such as email and social media. The availability of free Wi-Fi can also be a major deciding factor for your customers when choosing one business over another, and the speed and security of the Wi-Fi are important considerations for many customers.
Smart Biz from Agilis Networks is made for business. It includes:
- Full installation of the fastest, most reliable, and secure network.
- Business Grade Cyber Security. From POS to staff and customer guest networks, built-in firewalls and proactive network security traffic monitoring, SmartBiz protects you from cyber threats.
- Unmatched Network Solutions. SmartBiz fits your needs. From securing business-critical POS network systems to business-optimizing staff networks, to branded customer portals for customer networks, SmartBiz has you covered.
- Always On Connectivity. Network resiliency keeps your business running with a cellular connection if your fiber connection ever goes down.
- Content Filters. Provide a safe and secure Wi-Fi experience by blocking access to restricted websites, while being able to view employee usage.
- The CommandWorx app. Put the power of SmartBiz in your hands. Monitor and manage each element of the SmartBiz solution to match the unique needs of your small business. Set up service-specific networks, enable network security, create a branded customer Wi-Fi portal, and minimize costly disruption during network outages with cellular-based network resilience.
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